Birth Date Unknown + Hometown Hattiesburg, MS
Residence Charlotte, NC + Spouse Stephanie + Children Nate
Chris Marciani joins the company following his two-year tenure as Vice President of Partnership Marketing at Bobcats Sports and Entertainment. While with the NBA Charlotte Bobcats, he managed the team's existing corporate partnership base and new business development. Ty Norris, Vice President and General Manager, was instrumental in Marciani making his next career move.
"Ty Norris called me and told me there was a position opening up focused on sponsorship sales and service," Marciani said. "In doing my due diligence before joining the company, it was easy to see the company's growth and the unique assets that drive value for corporate partners."
The new position at Michael Waltrip Racing is a homecoming of sorts for Marciani. Before joining the Bobcats, Marciani was a Senior Account Manager in NASCAR's Corporate Sales and Marketing office in New York for nearly five years.
"I moved to Charlotte two years ago to run the NBA team's sponsorship group," Marciani said. "Coming to Charlotte was easy because I was familiar with the community through racing."
In addition to his work with Fortune 500 companies in the NBA and NASCAR, Marciani served as Manager of Corporate Partnerships for the Arena Football League from 2001 to 2003. His responsibilities included developing new business and activating corporate partnership agreements.
Prior to that, the University of Southern Mississippi graduate (Business Administration and Marketing) was the Director of Client Services for SME. In this role, Marciani was primarily responsible for managing and selling marketing and branding services. Marciani first entered the sports business in 1996 with the Collegiate Licensing Company, where he served as University Services Assistant.
Now, Marciani is looking forward to his newfound opportunity with Michael Waltrip Racing and returning to NASCAR.
"I have a great understanding of the sport and why corporate partners find so much value in NASCAR," Marciani said. "Fan passion starts with the teams and drivers. Having an opportunity to represent MWR is exciting to me. MWR has so much to offer between Michael Waltrip, who is the owner and a two-time Daytona 500 champion, to David Reutimann, who is a great racer and just a solid all around guy. I look forward to contributing to the program and helping the team grow to a four-car NASCAR Sprint Cup Series operation."
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